NHN's Gaming Strategy: New Titles and Profitability Challenges
NHN is making bold moves to revitalize its gaming business with the simultaneous launch of two new titles, ‘Abyssdia’ and ‘Oshi no Ko: Puzzle Star’. While these games have garnered significant attentionAbyssdia topping the Google Play charts in Korea and Puzzle Star achieving the same on Japan’s Apple App Storethe real test lies in converting this initial excitement into sustainable revenue.
Despite CEO Jung Woo-jin’s ambitious goal of increasing game revenue by 30% by 2025, the company’s gaming sector has only seen a modest growth of 4.4% last year. With the gaming market’s volatility and NHN’s reliance on external IPs for its latest titles, the path to profitability remains uncertain. As NHN navigates this challenging landscape, the industry will be watching closely to see if these new releases can indeed turn the tide.
Will NHN’s latest titles be the breakthrough it needs, or will profitability continue to elude the company? Only time will tell.
Original source: https://it.chosun.com/news/articleViewAmp.html?idxno=2023092158039